• Bulla has launched its Choc Tops into the freezer section of 7-Eleven. The snack sized ice cream is available in three flavours; Vanilla, Mint, and Boysenberry.
    Bulla has launched its Choc Tops into the freezer section of 7-Eleven. The snack sized ice cream is available in three flavours; Vanilla, Mint, and Boysenberry.
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Bulla has launched its Choc Tops into the freezer section of 7-Eleven. The 86 millimetre snack sized ice cream is available in three flavours – Vanilla, Mint, and Boysenberry – and is being positioned as an after school treat or a midnight snack.

Bulla marketing & innovation general manager Jane Wyatt says, “You can’t fake 111 years of quality, taste, and tradition”.

Bulla is still a family-owned and operated dairy company, using milk and cream in its ice cream from the Colac region of Victoria.

Bulla Choc Tops area available nationally from 7-Eleven for RRP $5.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.