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Freedom Foods has launched a new range of gluten-free cereals in the form of clusters, muesli, and snack bars.

The Crafted Blends range includes unusual combinations designed to taste better than previous gluten free ceral offerings.

There are now over 1.8 million Australians choosing to avoid gluten-free foods.

Clusters and muesli flavours include Berries & Toasted Coconut, Vanilla Maple & Flaked Almond, Pink Lady Apple & Pecan (with a hint of caramel), Pear Almond & Vanilla Bean, and Mango and Papaya & Macadamia (with yoghurt pieces).

The three snack bars include varieties of Dark Berries & Cocoa, Cranberries, Pomegranate & Goji Berries, Pepitas, and Chickpeas & Spinach.

The range is Australian made and owned, and free from artificial colours and flavours.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.