To celebrate Freddo turning 90 years old, the chocolate frog is going 3D with its new adventure range, featuring a hollow Freddo packed with candy shapes inside, and wrapped in collectable characters.
The Freddo 3D Adventure range uses recyclable foil packaging, supplied and printed by UK-based WZ Packaging, while the themed inner designs were printed locally at Amcor.
Freddo will have four new looks, including space and underwater themes, with edible candy inside.
“Space and Underwater felt like fun and relevant themes for parents and kids today. To further surprise and delight we thought why not develop multiple packaging designs to bring these themes to life,” Mondelez Australia senior brand manager ANZ Stephanie Palayan told Food & Drink Business.
“Taking care of the environment and leaving the world in a better place for their kids is important to parents today, so the environment was top of mind when developing our new 3D Freddo Adventure.
“Given the key theme of the product is to generate excitement about outdoor adventures, it was important to us that the packaging cares for the natural environment.”
Freddo 3D Adventure is now available Australia-wide in a treat size 25g from for an RRP of $2.50.
