Fourth Wave Wines has introduced a new range inspired by the sweet flavours of French desserts – Patisserie. The brand launches with five patisserie-inspired varietals, including a Raspberry Eclair Moscato, a Passionfruit Friand Sauvignon Blanc, a Pineapple Madeline Pinot Gris, a Creme Brûlée Chardonnay and a Strawberry Macaron Rosé.
With an increasing number of Millennial and Gen Z consumers reaching for wines that are sweet and soft, flavour exploration is becoming increasingly crucial in the drinks industry for attracting and retaining consumers.
In response, Fourth Wave Wines has identified an opportunity to craft an approachable yet elevated range, with diverse taste options that breaks away from conventional wine and recognises the evolution of occasion-driven drinking experiences.
Each wine in the Patisserie range has been created with a precise approach to highlight each varietal’s naturally vibrant, fruit-driven character. Fermentation is paused before the wine reaches full dryness, ensuring a touch of natural grape sweetness remains. A hint of natural flavour is blended in to complement the fruit notes while maintaining its varietal integrity.
Fourth Wave Wine managing director, Ross Marshell, said Patisserie is a wine range inspired by the flavours of beloved French desserts and designed to make every moment special.
“Bringing something fresh to the category, this range is all about capturing the evolving tastes of today’s wine lovers,” said Marshell.
“It’s created for the growing market of consumers who want more from the wine experience or are looking to enter the category for the first time. Whether it be celebrating, gifting or sharing with friends, Patisserie offers a truly delightful and modern twist on classic varietals.”
The Patisserie range is now available at Dan Murphy’s, BWS and selected independent retailers nationally for RRP $19.00.
