• Ferrero has launched its first protein and vitamin product, Fulfil Vitamin & Protein Bars. The product has recently gained popularity in the UK, and is now hitting Australian shelves.
Source: Ferrero Australia
    Ferrero has launched its first protein and vitamin product, Fulfil Vitamin & Protein Bars. The product has recently gained popularity in the UK, and is now hitting Australian shelves. Source: Ferrero Australia
Close×

Ferrero has launched its first protein and vitamin product, Fulfil Vitamin & Protein Bars. The product has recently gained popularity in the UK, and is now hitting Australian shelves.

Available in flavours including Chocolate Peanut Butter, Milk Chocolate Crunch, Chocolate Hazelnut Whip and Chocolate Salted Caramel, the company said every bite will feel like a cheeky indulgence, with all the benefit of protein and vitamins.

Each protein bar is rich in 9 added vitamins and low in sugar, with an external chocolate coating and a soft interior, for an on-the-go snack.

Ferrero Australia head of business development, Azzurra Puricelli, said the company was thrilled to bring Fulfil to Australia.

“Offering Australians a vitamin & protein bar they can enjoy and incorporate into their lives effortlessly, without sacrificing taste – because who says you can’t have it all?” said Puricelli.

Fulfil Vitamin & Protein Bars are available exclusively in Woolworths nationwide for RRP $6.00.

Packaging News

After almost 24 years as Australian Paper Recovery, APR Recycling has officially launched a new era with the opening of its Dandenong South facility and rebrand.

More than 700 Woolworths supermarkets across five states are now accepting soft plastics again, marking a major expansion of Australia’s growing soft plastics recovery network.

The 2026 Australasian Packaging Innovation & Design (PIDA) Awards finalists have been announced, with this year’s shortlist spotlighting the innovations, materials and talent shaping the future of packaging across Australia and New Zealand – and setting the stage for a competitive run into the global WorldStar awards.