Soulfresh beverage brand, Emma & Tom’s, has expanded its range of Old-Fashioned Lemonades, which launched in November, to include some sparkling new options.
Joining the 450ml Classic and Light bottled range are three flavours of Sparkling Lemonade available in 330ml cans – Lemonade, Pink Lemonade, and Ginger Lemonade. The brand, which was acquired by Soulfresh in October 2024, stated the new lineup delivers refreshment with a little extra bite, complementing the initial launch.
Soulfresh general manager beverages, Rai Bostock, said the brand is tapping into a global trend that’s all about modern refreshment and nostalgia, with better-for-you ingredients and incredible taste.
“Emma & Tom’s has been creating delicious, high-quality juices for over 20 years,” said Bostock.
“This new range builds on that legacy – combining the brand’s focus on quality and wellness with a flavour Australians already love. We’re excited to see this category grow locally.”
Emma & Tom’s Sparkling Lemonade is now available nationally at Woolworths for RRP $2.95 in a 330ml can, with broader distribution across independent grocery, cafés, lunch bars and restaurants rolling out throughout summer.
