Devil’s Vine has added two flavoured moscatos to its collection, with the launch of Raspberry Reaper and Wraith of Watermelon Moscato. The light and refreshing drops are ready for summer sips.
At just 8% ABV, the new releases are intended for millennial and Gen Z drinkers who, according to a 2024 report from NIQ, are embracing better-for-you products like low-alcohol drinks, no-alcohol products, and hard kombucha.
The new wines include sweet and fruity cocktail-inspired flavours, catering to a younger demographic of drinkers who prefer flavour-forward options. Wraith of Watermelon Moscato offers a twist of juicy watermelon and a hint of sweetness, while the Raspberry Reaper Moscato is bursting with juicy raspberry flavour.
Devil’s Vine brand manager, Sarah Olson, said the company had put a flavoursome twist on moscato.
“With bold fruit flavours that are perfect for adventurous palates, lower alcohol content and an approachable price point, they’re the perfect wines for enjoying with friends,” said Olson.
The new bottles feature the brand’s skull label artwork, embellished with a colourful Day of the Dead floral design.
Devil’s Vine Wraith of Watermelon Moscato and Devil’s Vine Raspberry Reaper Moscato are now available for RRP $11.99 at Dan Murphy’s.
