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Dairy manufacturer Ballantyne has launched an artisan rolled butter in crafted wrapping.

Each roll is individually hand packed for an on-shelf look that would usually be seen at a providore or delicatessen.

The shaped medallion of cultured-style, unsalted butter is the first of the company’s new premium rolled range, with further new releases planned for 2017 in Woolworths stores. RRP is $5.50.

Ballantyne also recently released a spreadable butter blended with locally grown, cold-pressed macadamia oil – adding to the collection of butters blended with chia oil, avocado oil, and extra virgin olive oil. RRP for the spreadables range is $5.

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Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.