British soft drink brand Dash Water has launched in 1500 Australian stores with its ‘wonky fruit’ infused sparkling waters.
Founded in 2017, Jack Scott and Alex Wright were on a mission to make sustainable and healthy drinks. The pair had worked in farming and had seen the large amount of produce going to waste.
Having secured a listing at 700 Woolworths stores and 800 placements with independent retailers, this is the first time the London-based business has produced locally outside of the UK. The drink is made using Australian spring water and packaged with recyclable cans in Victoria.
Scott said they noticed Australia was also following the trend of seltzers similar to the UK and US.
“Many independent retailers, and Australian supermarkets, are focused on sustainable practices that align with our values as a B-Corporation.
“We wanted to bring a fresh perspective to the market by continuing to infuse local spring water with ‘wonky fruit’, just as we do in the UK. Expanding Dash in Australia gives us the opportunity to expand the business and enter into new and exciting markets,” said Scott.
The company’s ‘wonky fruit’ fights food waste, incorporating fruits and vegetables that would otherwise be thrown out due to size or shape. Available in sparkling raspberry, lemon, cucumber and peach flavours, the drink is made with three simple ingredients: water, bubbles and ‘wonky fruit’.
The company is hoping to sell 1.5 million cans in Australia and has expansion plans in the APAC region. It has confirmed listings in New Zealand and Singapore.
Dash Water is available in Woolworths and independent retailers for RRP $8.00 for a four pack.
