Bega Group iced coffee brand, Dare, is expanding beyond the fridge with the launch of Dare Iced Coffee Sachets, bringing its bold flavour to a brand-new format designed for creativity and convenience.
The new sachet range delivers the Dare taste iced coffee lovers know and love, while offering the freedom to mix it in a new way – with flavours Espresso, Double Espresso and Mocha now on offer. The company stated the launch marks Dare’s entry into a new aisle and new format, extending the brand into new consumption occasions while staying true to the big coffee flavour that has made it a leader in the iced coffee category.
Beg Group iced coffee marketing manager, Patrick Davis, said the move reflects how Australians are drinking coffee today.
“We’re seeing people take real inspiration from cafes and social media, experimenting with flavour and presentation in everyday settings, whether that’s at home, at work or on a holiday,” said Davis.
“The coffee sachet aisle has traditionally been about practicality over personality, so we saw a real opportunity to do something very Dare. Dare Iced Coffee Sachets bring bold flavour, Aussie energy and fun to the category, unlocking occasions beyond the fridge and giving fans more ways to enjoy Dare.”
Dare Iced Coffee Sachets are now available at independent grocers nationwide and in Coles from 25 May.
