Bega Group has partnered with The Magnum Ice Cream Company to add a Golden Gaytime flavour to its Dare Protein iced coffee range.
Dare Protein x Golden Gaytime combines toffee and biscuit flavours with iced coffee and has 30g of protein per bottle. It joins Double Espresso and Mocha in the Dare Protein range.
The partnership was facilitated by Melbourne-based licensing agency, Asembl, on behalf of The Magnum Ice Cream Company.
The Magnum Ice Cream Company marketing director, Kalli Swaik, said, “We love collaborations like this because they allow us to take that iconic toffee and biscuit flavour beyond the stick and into a completely new format, giving fans a fresh way to enjoy a much-loved classic.”
Bega said Dare is Australia’s top selling iced coffee brand by value in grocery, citing Circana scan data for the quarter to 9 August 2026.
Dare Protein x Golden Gaytime is rolling out now in Woolworths, independent supermarkets, convenience stores and local trade outlets in Victoria, New South Wales, Queensland, South Australia, Tasmania and the Northern Territory.
