Flora has entered the plant-based cream category, releasing a 100 per cent plant based, palm oil free and vegan Thickened Plant Cream providing a clean, neutral taste.
Flora says the new Thickened Plant Cream pours, whips and cooks just as well as its dairy counterparts and is aiming to change the way Australians cook.
Flora head of marketing Anita Hancock said that the introduction of Flora into the plant-based cream market was the first step in the brand's roadmap towards becoming 100 per cent plant-based.
“For Flora , we recognised a real gap in the cream category with no current plant-based alternative for those who enjoy creamy sweet and savoury dishes without compromising on taste or performance. This is why we’ve developed a thickened plant cream to rival the competition.
“As we move toward becoming 100 per cent plant-based, this is our first step in the market. Our plant-based cream is not just for those with lactose intolerances or dairy avoiders, it’s for everyone trying to include a little more plant in their week,” said Hancock.
The Flora Thickened Plant Cream 500ml can be found in the chilled section in all major supermarkets for RRP: $6.50.
