Coles has launched a new twist on on of its most popular products, with the launch of its limited-edition Butter Chicken Hot Roast RSPCA Approved Chicken across stores nationally.
The new flavour combines the rich, aromatic spices of butter chicken with the convenience of Coles’ much-loved hot roast chicken. It follows the success of the company’s Peri Peri flavour, released for a limited time in February.
Coles general manager meat, deli and seafood, Karen O’Connor, said the new flavour builds on the popularity of a customer favourite, with more than 20 million Coles RSPCA Approved hot roast chickens sold last year.
“Our hot roast chicken is Coles’ second highest-selling product, affectionately known by many Aussies as the ‘bachelor’s handbag’, so we’re excited to offer customers a delicious new way to enjoy it,” said O’Connor.
"We know customers love the rich, comforting flavours of butter chicken, so we wanted to bring those familiar flavours to our iconic hot roast chicken in a way that’s quick, convenient and offers value for busy weeknight meals. At $14 each, it’s an easy and affordable way to enjoy a takeaway-inspired meal at home, without compromising on flavour.”
The limited-edition Coles Butter Chicken Hot Roast RSPCA Approved Chicken is now available from the deli in Coles stores nationally, while stocks last.
