A new coconut water brand, CocoGen, has landed on Australian shelves after a successful launch in Singapore. It claims to be the first functional organic coconut water, with added electrolytes for hydration.
Following its August debut in Singapore, where it is now stocked in over 110 retail locations, CocoGen’s Australian launch marks the brand’s official entry onto the global stage.
The Australian coconut water market is forecast to reach $1.3 billion by 2033. With the functional drinks sector already valued at $2.5 billion and expanding at 6.3% CAGR, CocoGen stated it is meeting the rising consumer demand for hydration that does more.
Made with Vietnamese coconut water, the company states CocoGen delivers 25 per cent more electrolytes than leading coconut water brands, aiming to support hydration for active lifestyles.
CocoGen partners with local farming families who have cultivated coconuts for generations. Together they’ve built 7500 hectares of organic farms, using organic fertilisers and bio-pesticides. Each coconut is harvested within 50 kilometres of the factory to ensure maximum freshness and minimal processing.
The range includes three formulations;
- CocoGen + Electrolytes – with five essential electrolytes
- CocoGen + Magnesium – delivering 700mg of magnesium sourced from North Atlantic seawater
to ease muscle tension, aid recovery, and support mood - CocoGen + Collagen – containing 5g of hydrolysed collagen peptides, sourced from Germany, to support healthy skin, hair, and joints
CocoGen co-founder, Damon Gorrie, said he founded the company after identifying a gap in the market for a premium functional coconut water that delivers enhanced nutrition and organic quality.
“We wanted to take something naturally incredible and make it even better,” said Gorrie.
“Coconut water has always been refreshing, but with CocoGen, we’ve created a drink that works harder, hydrating while supporting your skin, muscles, mood, and performance.”
“We know how important coconut water has become, it’s high-growth, health-led, and loved by consumers. But we also believe it can work much harder. While other leading coconut water brands have done a brilliant job establishing the category, innovation so far has been around flavour only.”
CocoGen is now available online at drinkcocogen.com.au and through select independent retailers across Sydney and Melbourne for RRP $5.50 in a 500ml bottle, with a national rollout to follow.
