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Coca-Cola Ginger has been launched by its South Pacific arm with the promise of  "a subtle hint of ginger". 

Following research which showed that sales of ginger-flavoured drinks were up six per cent in Australia over the past year, with Bundaberg Ginger Beer a firm favourite, the company has decided to branch out in time for summer.

And there may be more surprises ahead. Coca-Cola Amatil said there were plans for a "pipeline of new flavours for Coca-Cola", according to CNBC International.

 

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.