The latest limited-edition flavour from Coca-Cola Creations, K-Wave, taps into the popularity of K-Pop with a supporting anthem by some of the most popular K-Pop acts.
Three K-Pop groups – Stray Kids, ITZY, and NMIXX – and the founder of JYP Entertainment, J.Y. Park, have collaborated on a song and music video, Like Magic, which is available on JYP Entertainment's YouTube channel.
Coca-Cola K-Wave Zero Sugar and Frozen Coca-Cola K-Wave feature a “a burst of fruity-flavoured K-Pop magic”.
Coca-Cola South Pacific senior marketing director, Kate Miller, said, “We’re thrilled to bring Coca-Cola K-Wave to Australia, a flavour that not only tastes great but offers fans a fun way to connect with their favourite K-Pop artists and be part of the music they love.”
Scanning the QR code on the can takes customers on a Like Magic fan music video AI experience that allows them to participate directly in the vibrant world of a K-Pop music video, sharing the screen with the bands.
“Coca-Cola is dedicated to bringing exciting new flavours and experiences to fans, and we can't wait for people to try it and experience the magic of K-Wave,” Miller said.
Customers can also make a cameo appearance in the fan music video by embedding their voice, name, and face into various segments of the K-Wave anthem song and music video. They can also download and share their personalised music video cameo with friends on social media.
The Coca-Cola Creations platform creates new flavours, designs, and customers to enjoy around the world. By tapping into emerging technologies, collaborating with artists and designers, and creating experiences across digital and physical worlds, Coca-Cola Creations continues to infuse the iconic Coca-Cola brand with new expressions of creativity and cultural connections allowing fans to experience the “Real Magic of Coca-Cola”.
The new Coca-Cola K-Wave Zero Sugar flavour is available in 250ml cans in grocery and convenience stores nationally. Frozen Coca-Cola K-Wave will be exclusively available in McDonalds restaurants.
