Clean Collective has launched Paradise, a new sub-range inspired by the cocktails that taste like you’re on holiday.
Paradise comprises two 5% ABV vodka RTDs – Pina Colada, a smooth blend of juicy pineapple and coconut; and Sunset Citrus, a bright and zesty citrus blend.
Holly McGrath, co-founder of Clean Collective, said the inspiration behind this range was to take everyone along on vacation.
“Everyone is happiest when they’re on holiday. You’re relaxed, you’re enjoying yourself and you’re completely at ease. We wanted to capture that feeling and put the essence of it into a can,” she explained.
Both 250mL cans are true to Clean Collective’s core recipe – they’re made with no sugar, no carbs and natural ingredients, and are also gluten-free, vegan and keto-friendly.
According to McGrath, the appeal of the Pina Colada lies in achieving the creamy character of the classic cocktail without using coconut cream.
“We’ve managed to get that creamy flavour without using coconut cream. You still get the essence of the coconut in a Pina Colada, but without the heaviness. It’s unexpected, but in the best way,” she said.
Sunset Citrus takes a different approach to current citrus inspired beverages in the RTD category.
“Lemon and lime is everywhere and can feel a little repetitive. We wanted to create something more complex and unexpected with citrus,” McGrath said.
“With a strong tang of juicy citrus with the key notes of blood orange and lemon. Sunset Citrus is the drink for when the sun goes down. It’s the drink you pick up to take you into the evening.”
Clean Collective’s Paradise range is out now across Australia and New Zealand, supported by a summer campaign spanning digital, social and outdoor, as well as a limited-edition Paradise-themed gift with purchase.
Australian Pricing: RRP $23.99 per 4 pack
New Zealand Pricing: RRP $33.99 per 12 pack
