• Family-owned spritz cocktail brand, CINCiN Beverages, has expanded its range of premium canned cocktails with the launch of Mistaken Negroni – inspired by the Negroni Sbagliato.
Source: CINCiN Beverages
    Family-owned spritz cocktail brand, CINCiN Beverages, has expanded its range of premium canned cocktails with the launch of Mistaken Negroni – inspired by the Negroni Sbagliato. Source: CINCiN Beverages
Close×

Family-owned spritz cocktail brand, CINCiN Beverages, has expanded its range of premium canned cocktails with the launch of Mistaken Negroni – inspired by the Negroni Sbagliato.

A happy accident in cocktail history, the drink was born in 1972, after a bartender in Milan reached for Prosecco instead of gin while making a Negroni. Sbagliato is Italian for mistaken, creating a lighter, sparkling spin-off of the classic cocktail.

Now, CINCiN has launched a premium canned version of the Negroni Sbagliato, describing it as a little bitter, a little bright, and very much not just for summer.

“We swapped the gin for Prosecco, kept the blood orange complexity, and ended up with a sparkling, approachable take on a Negroni-style drink that works in any season,” stated the company.

“Best served chilled, poured into a glass, and enjoyed when the weather says red wine but your mood says spritz.”

The product is made in Sydney, using Australian-sourced ingredients and premium local spirits. The Mistaken Negroni joins a range that also includes Bellini, Frenchie, Caipirinha – and CINCiN has just launched its new Discovery pack, featuring all four flavours for RRP $30.00. The company stated it offers a great entry point for consumers who want to try the range before committing to a case.

CINCiN Beverages Mistaken Negroni, and the rest of the spritz range, is now available online at cincinbeverages.com.au. The company ships Australia-wide, and is also expanding into select retailers and venues nationally.

Packaging News

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.

A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.