The iconic IKEA meatball is taking on a new form this June, after a post on 1 April generated global curiosity about a meatball-flavoured lollipop. IKEA franchisee, Ingka Group, has partnered with Chupa Chups to make the viral post a reality.
Chupa Chups has developed a lollipop flavour inspired by the Swedish meatball and its classic pairing, lingonberry jam.
Chupa Chups global marketing manager, Martin Hofling, said the company was immediately intrigued to explore a lollipop inspired by IKEA’s iconic Swedish meatball.
“At Chupa Chups, we are always looking for new ways to surprise and delight people – it's part of our ‘Forever Fun’ spirit,” said Hofling.
“This limited-edition lollipop is our playful tribute to a flavour that people all over the world associate with IKEA, reimagined in a way only Chupa Chups can do.”
In total, one million lollipops will be produced and distributed for free to Ingka Group-owned IKEA stores around the world, but won’t be available for purchase. Ingka Group is the world’s largest IKEA retailer, owning and operating all Australian stores.
IKEA ANZ country communications manager, Patricia Routledge, said customers from around the world were playfully invited to imagine an IKEA meatball-flavoured lollipop on 1 April.
“We were delighted by the shocked reactions and conversations that it sparked with our Australian customers,” said Routledge.
“On the back of the global hype, we’re excited to make it reality as a limited-edition giveaway in partnership with Chupa Chups, soon to be available in IKEA stores across Australia and New Zealand. We’re thrilled to have the rare opportunity to bring a seemingly impossible mash-up to life, with the ‘twinkle in the eye’ magic that can only be IKEA.”
