Bulla Dairy Foods’ Choc Tops will be available to buy in stores for a limited time from this week, shifting the usual distribution model from cinemas and into Coles.
Cinemas were among one of the first establishments to close due to lockdown measures introduced as a result of the COVID-19 pandemic, with many consumers shifting the cinema experience to the couch.
“We are thankful for the support of Coles in partnering with us to enable movie (and ice cream) lovers across the country to recreate the authentic movie night experience in their own home, complete with our Bulla Choc Tops,” said Bulla CEO Allan Hood.
“The Choc Top is synonymous with cinema outings and as Australia eagerly awaits their return, we are still working closely with our cinema partners to ensure there is plenty of product to supply once they are open again to the public.”
The partnership has also seen Bulla reassign some of its factory staff impacted by the shutdowns to packing the Choc Tops and ensure its suitable for sale.
Coles chief marketing officer Lisa Ronson said the team was delighted to be working with a family-owned businesses like Bulla and give consumers the opportunity to add Choc Tops to shopping lists.
“Home movie nights across Australia will get a major boost with this cinema classic and we know our customers will be very excited to add the delicious treat to their shopping list while they wait to get back to their favourite movie theatres,” said Ronson.
“Over the past two months Coles has worked with dozens of new and existing food and drink suppliers who've been directly impacted by closures of bars, restaurants, entertainment venues and the travel industry. Through this process we truly hope we've helped them find a way to get through this challenging time and we thank them for bringing.”
Mint, Vanilla, Salted Caramel and Cookies & Cream Choc Tops will be available in Victoria, New South Wales and Tasmania, while Mint, Vanilla, Choc Fudge and Boysenberry flavours will be available in Queensland, Western Australia and South Australia.
