Red Tractor has launched a range of certified organic snack bars into Coles stores around the country, with ingredients sourced form some of Australia’s leading organic faming families.
As part of the Annex Foods brand portfolio, Red Tractor has introduced chewy muesli bars and fruit-filled fruit and grain bars into its product range.
The Red Tractor chewy muesli range includes three flavours – Choc Almond Chia, Apricot Coconut, and Almond Cranberry – while its fruit and grain bars are in two varieties, Apple Berry and Apricot Raisin.
Annex Foods managing director Kane Fetterplace said organic options were long overdue in the snack bar category.
“The demand for organic is greater than ever and with this continuing trend we aim to stay on the forefront of providing quality products that the whole family can enjoy,” said Fetterplace.
“This new range is a great extension to our existing organic portfolio. We aim to raise the bar in the nutritious snacks arena and meet the growing demand for organic alternatives.”
Red Tractor partners with a number of farming families including Waltanna Farms in western Victoria, as well as sourcing its oats from the Wimmera and Lime Stone Coast regions.
The new Red Tractor snack bars are now available in 180g packs with 6x30g bars included, and can be found in Coles stores and soon available in independent retailers arounds nationwide.