Celsius has dropped a brand new flavour for the Australian market, with the launch of Sparkling Raspberry Peach at 7-Eleven stores across the country.
According to Mintel, 65 per cent of Australians have consumed a functional food or drink in the past three months, with adoption soaring among younger consumers – reaching 80 per cent of Gen Z and 73 per cent of millennials. With the functional beverage market continuing to grow, Celsius stated the timing couldn’t have been better.
The new Sparkling Raspberry Peach flavour is a vibrant fusion of sweet raspberry and juicy peach, delivering a refreshing burst of flavour designed to keep consumers moving.
Distributed exclusively through Suntory Oceania, the new Sparkling Raspberry Peach flavour joins a growing Australian range, since the brand’s launch to market was announced in April 2024, including Sunset Vibe, Sparkling Kiwi Strawberry, Sparkling Watermelon Lemonade, Sparkling Green Apple Cherry, and Celsius Cosmic Vibe.
The new flavour was launched at 7-Eleven Brunswick, during Australia’s first-ever convenience-store rave, headlined by DJ Cyril from 9am.
7-Eleven Australia general manager marketing, Adam Jacka, said the collaboration is a fresh way to celebrate what 7-Eleven does best.
“We’ve always been a place where Aussies turn to start their day, whether it’s an oat latte, an iced coffee or what we’re seeing increasingly with Gen Z, a refreshing energy hit like Celsius,” said Jacka.
“This takes a morning boost to the next level, and we’re proud to be partnering with Celsius on this one!”
Celsius Energy Drink Sparkling Raspberry Peach is now exclusively available at 7-Eleven nationwide, for RRP $4.00.
