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The Cadbury Breakaway block will soon hit shelves with two flavour varieties available – Cadbury Dairy Milk and Cadbury Old Gold.

Each chunky 15g piece combines chocolate with layers of wafer, creme, and a creamy choc centre.

Cadbury senior marketing director Paul Chatfield said the team was excited to add the Breakaway varieties to the product line up.

“The amazing chocolate makers at our Hobart factory have been working for more than 12 months to get the recipe and combination of CADBURY chocolate and wafer just right,” said Chatfield.

“Some of these team members were around for the production of BREAKAWAY when it first launched back in 1999, and they’re so excited to see it return bigger and better than ever.

“Breakaway is the perfect indulgent wafer snack to make any moment that little bit more delicious.”

The Old Gold and Dairy Milk Breakaway blocks will soon be available in stores.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.