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Mars Wrigley has debuted a new M&M’s Crunchy Honeycomb flavour following the success of a 2019 limited edition. 

After the success of M&M’s Crispy Honeycomb flavour that was launched in 2019, the company has now released its newest version of the product.

The new M&M has a honeycomb centre, coated in M&M’s milk chocolate and housed within a thin crisp shell.

Made locally in Australia at Mars Wrigley’s Ballarat Innovation Hub, this is the second home-grown flavour to the unveiled by M&M’s this year, following M&M’s Brownie at the beginning of the year.

M&M’s Crunchy Honeycomb is available now at all major supermarkets, retailers and convenience stores nation wide and retails at $4.50 for a 130g pouch.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.