Popular US RTD brand, BuzzBallz, has made its Australian debut, with the launch of BuzzBallz Biggies Berry Cherry Limeade and Goaaaaaal-Melon.
Founded in 2009, the brand was acquired by the Sazerac Company in 2024, and states it is now the top selling ready to drink (RTD) brand in the US and UK. The first BuzzBallz products have now landed in Australia, available through national wholesalers and independent bottle shops such as Cellarbrations, Bottlemart and Thirsty Camel.
The initial launch range includes BuzzBallz Biggies Berry Cherry Limeade – the top selling BuzzBallz flavour globally – and limited-edition flavour Goaaaaaal-Melon. Biggies take the shape of the classic single-serve BuzzBallz, and scale it up to a 1.5 litre ball, containing 8 servings. Both flavours are 15% ABV, and are available for RRP $55.00.
Sazerac stated it will continue to monitor Australian consumer preferences and assess future launches based on local demand.
