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Byron Bay-based gourmet food producer Brookfarm has released its new Paleo Granola range, building on its category-leading granola, Paleo Powerfood.

Three varieties will make up the paleo granola range – Keto, Espresso and Prebiotic – which are all packed with sustainably sourced and health-focused ingredients.

Brookfarm CEO Will Brook said the team spent three months in product development to ensure the same high standard of premium ingredients were maintained.

“We wanted to innocate in the category, blending flavours and natural ingredients with great health properties,” he said.

“Our Espresso Paleo Granola blends local Byron Bay coffee with the wonderfully tasty Australian wattleseed, while the Prebiotic Paleo Granola blends almonds and coconuts to promote diversity in your gut. Both deliver great taste.”

Brook said the Keto Premium Paelo is “the leader of the pack and built for ketogenic diets,” balanced with good fats, low sugar, and 22 per cent of macadamias.

The new Brookfarm Paleo Granola range is now available in stores and online.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.