Beston Global has launched its new premium, ‘high-value’ brand: Farmer’s Tribute, aligning with the company purpose of ‘extracting maximum value and paying tribute to farmers in a sustainable way’.
Farmers Tribute will feature a range of premium, artisan cheese and dairy products, hand crafted by its master cheese makers in the Murraylands.
Beston Foods CEO Fabrizio Jorge said the new brand showcased the company’s expert cheesemaking talents, and accelerated its journey into higher value and branded retail.
“The team and I are thrilled to bring our new Farmers Tribute brand to market and to consumers via our South Australian retail partners.
“Milk is precious. In South Australia, the dairy farmers are some of the best in the world. We take their world class milk and hand it to our master cheesemakers, and using traditional, artisan techniques they produce exceptional cheese and dairy products of the highest quality,” said Jorge.
Cheeses from our Murray Bridge cheesemaking facility have continued to win coveted awards, with the vintage cheddar recently being named champion at the 2023 Australian Grand Dairy Awards.
Beston said that this year it will make direct payments of $105 million to local farmers for milk. The multiplier effect of these payments in regional areas is estimated at over $500 million per annum.
Farmer’s Tribute launches with a range of premium cheeses and flavoured cream cheese products, with other production progressing through its innovation pipeline to launch in 2024. The brand will initially launch in over 100 stores, with distribution set to quickly grow beyond 200 stores in the first 6-months and nationwide soon after.
