Bega Peanut Butter is shaking up the spreads aisle with the launch of its first flavoured peanut spreads range, introducing the Creamy Caramel and Marshmallow Raspberry varieties.
The new range brings a dessert inspired twist to classic peanut butter, as demand for indulgent moments grows in Australian snacking.
The Creamy Caramel flavoured peanut spread blends the familiar smoothness of Bega Peanut Butter with a rich caramel flavour, offering a sweet-and-salty combination. Marshmallow Raspberry offers a crunchy texture with nostalgic rocky road-inspired flavours, combining roasted peanuts with flavours of sweet marshmallow and tangy raspberry in each bite.
Bega Peanut Butter brand manager, Tess Penfold, said the company knows Australians love peanut butter, but are increasingly looking for little moments of indulgence, especially at the end of the day.
“With our new Creamy Caramel and Marshmallow Raspberry flavoured peanut spreads, we’ve taken the trusted taste people know and love and dialled it up into something more playful and treat-like – perfect for those end of days moments when you want something a bit special,” said Penfold.
The new Bega Peanut Butter range is now available at supermarkets nationwide, for RRP $6.00 in a 325g jar.
