Bega Group has rolled out Vegemite Kids, a milder, lower-salt version of the spread aimed at younger consumers, now available in supermarkets nationally.
The 220g product contains 50 per cent less salt than Original Vegemite and has no artificial colours, with a smoother texture the company says is easier for children to spread. It retains the B vitamins found across the Vegemite range, including B1, B2, B3, B6, folate and B12.
Bega is positioning the launch as its biggest Vegemite innovation since Squeezy in 2020. The new line joins a range that includes Original, Squeezy, Less Salt and Gluten Free.
“It’s about meeting kids right at the start of that journey and giving them something that’s unmistakably Vegemite, just a little milder in flavour,” senior brand manager, Tegan Froud, said.
Vegemite Kids 220g is available now at Coles and Woolworths nationwide.
