Baileys is adding a delicious twist to its iconic Irish Cream range with the launch of White Chocolate Flavour with Raspberry, a seasonal release inspired by one of dessert’s most irresistible combinations.
Blending the creamy taste of Baileys Original Irish Cream with a white chocolate flavour and raspberry, the new addition delivers sweetness with a tart, fruity finish.
Perfect for sharing, entertaining or simply treating yourself, Baileys White Chocolate Flavour with Raspberry is designed to bring a little extra indulgence to summer celebrations.
Pour it over ice at festive gatherings, drizzle it over ice cream or mix it into a cocktail for an easy way to make any occasion feel a little more special.
“We’re so excited to introduce this year’s limited-edition flavour, building on the success of previous launches, including last year’s Cinnamon Scroll and the now-permanent Chocolate offering,” said Sarah Shimmons, brand and category director at Diageo Australia.
“White Chocolate flavour with Raspberry brings together a much-loved dessert pairing that’s trending across categories, beyond liqueurs. Blended with our signature creamy Irish Cream, it’s an indulgent twist on a classic combination that we know consumers will love.
“With the festive season just around the corner, we’re excited to offer Australians a new way to indulge – whether they’re treating themselves, gifting a Baileys lover, or introducing something memorable to the table for friends and family.”
The limited-edition drop aims to drive seasonal sales by tapping into Baileys’ strong association with festive gifting and entertaining.
Supported by a national marketing and in-store POS campaign, the seasonal release provides retailers with a premium trade-up opportunity designed to drive incremental sales and increase basket value.
Baileys White Chocolate Flavour with Raspberry is now available in a 700ml bottle for RRP of $49 at all major retailers.
