Melbourne-based spice brand, Aunty Jenny Spices, has launched into FoodWorks (AURL) stores across Australia, following its expansion into independent grocers including IGA and Ritchies in February.
The business is underpinned by a direct relationship with a heritage Indian spice company with more than 150 years of experience in sourcing, handling and processing spices. The brand’s approach focuses on shortening the supply chain and reducing unnecessary handling, which can impact the flavour and performance of spices long before they reach consumers.
Aunty Jenny Spices co-founder, Ramneek Wayne, said the decision to enter retail was driven by readiness, not speed.
“A lot of products are built for shelf first and worked backwards from there. We took a different approach,” said Wayne.
“We started with the supply system, understanding where flavour is lost, how consistency is maintained, and what it takes to deliver the same product every time. Once that was in place, retail became the next logical step.
“Most people don’t realise that spices often lose their depth before they even reach the shelf. By working directly with a supply base that’s been doing this for generations, we’re able to maintain more of what the ingredient naturally has,” he said.
The move into FoodWorks reflects a strategic alignment with independently operated stores that are closely connected to their local communities. The rollout is expected to expand nationally, with the brand focused on maintaining consistency of supply and product performance as distribution grows.
Aunty Jenny Spices co-founder, Evangeline Tee, said the real measure of success would be what happens beyond the shelf.
“Getting onto shelf is one step, but it’s not the one that matters most,” said Tee.
“What matters is what happens when someone takes the product home and uses it. It either becomes part of their routine, or it doesn’t. That comes down to how it performs. We’re not trying to change how people cook. We’re focused on improving what’s already happening in the kitchen by making sure the ingredients do what they’re supposed to.”
Aunty Jenny Spices is available through select independent retailers across Australia, with further expansion planned in 2026.
