Asembl is melting Netflix and Shondaland’s Bridgerton together with Godiva Australia for a limited-edition Godiva x Bridgerton: A Season of Chocolate collection.
Bringing the elegance, romance and social theatre of ‘The Ton’ to life through a collection of chocolate, Godiva x Bridgerton: A Season of Chocolate introduces a delicious range drawing on Godiva’s Belgian heritage and the world of Bridgerton.
Now debuting across Godiva Australia retail stores and online, the collection transforms the art of gifting into a story of anticipation, indulgence and revelation.
Featuring seven products inspired by the world of Bridgerton – ranging from the glamour of a grand ball to the personal indulgence of a single praline – the collection includes Signature Praline Gift Boxes in either a 9- or 12-piece assortment of Belgian-made praline chocolates presented in a beautifully ribboned box.
It also includes a range of Chocolate Shortbread Biscuits available in Pistachio & Cranberry, Black Tea & Orange, Coffee & Sea Salt and Lemon & Honey.
The collection is completed with a Lady in Silver Gift Tin and a Chocolate Coated Pearls Gift Box.
“Chocolate has the power to turn a simple gesture into something memorable,” said Haley Koo, country manager at Godiva Australia.
“The world of Bridgerton, with its romance, elegance and sense of occasion, provided a beautiful setting in which to reimagine that experience of the art of gifting into celebration and occasions.
“Through every flavour and detail, the A Season of Chocolate campaign invites Australians and fans of Bridgerton to indulge, share and gift with a little more theatre.”
According to Justin Watson, managing director at Asembl, this partnership with Godiva Australia is a delicious new way for Bridgerton’s passionate fanbase to immerse themselves in the series that has captivated viewers globally.
“Just in time for spring, the Godiva x Bridgerton: A Season of Chocolate collection features indulgent gift boxes and a range of mouthwatering shortbread,” he added.
This partnership with Godiva Australia was brokered by FMCG specialist agency Asembl on behalf of Merchantwise, the brand licensing agency for Netflix in Australia and New Zealand. Both Asembl and Merchantwise are part of the Merchantwise Group.
The Godiva x Bridgerton: A Season of Chocolate collection is now available in Godiva Australia retail stores and online.
