Arnott’s is expanding the Vita-Weat brand with its launch of a new snacking category called Cracker Chips.
The new range has been formulated with 70 per cent wholegrain brown rice, corn and seeds, and flavoured with "real food ingredients", according to the company.
Offering a unique chip-like texture, the baked Cracker Chips are bite-sized, thin and crispy, and come in a share box and in snack packs.
Brand manager Renee Fowler said the chips are aimed at consumers wanting healthy snacks that satisfy their savoury cravings.
“Cracker Chips are an exciting new addition to the Vita-Weat family. We’re taking Australia’s original wholegrain powerhouse into the flavoured snacking world!” Fowler said.
“Our Vita-Weat range has been an Aussie pantry staple since 1976. We know Aussies are going to love how Vita-Weat Cracker Chips taste while still giving them all the goodness of Vita-Weat wholegrains.”
There are three flavours: Multigrain & Sea Salt; Chilli, Lime & Coriander; and Classic Cheddar & Chives.
Consumers can choose from a box of seven snack-packs or a 120g share box.
The range of snacks is sold in Coles and independent supermarkets and retailers.
