• Arnott’s Shapes are spicing things up with the launch of a new Fully Loaded flavour: Wicked Sweet Chilli. Image: Arnott's
    Arnott’s Shapes are spicing things up with the launch of a new Fully Loaded flavour: Wicked Sweet Chilli. Image: Arnott's
Close×

In response to consumer demand, Arnott’s Shapes are spicing things up with the launch of a new Fully Loaded flavour: Wicked Sweet Chilli.

Shapes Fully Loaded Wicked Sweet Chilli is peppered with red and dark red chilli flakes, with both sides of the biscuit fully coated. Consumers can expect to taste a sweet and creamy aroma followed by a mild heat.

Shapes marketing manager, Krishma Sood says the creation of the new flavour came after the company recieved hundreds of comments from Shapes fans requesting that the brand create a Sweet Chilli flavour.

“In July 2022, we launched the Shapes Fully Loaded range, and we were overwhelmed with positive feedback. We’ve had hundreds of requests for a Sweet Chilli flavour and given that the Shapes Fully Loaded range is famous for bigger flavours and crunch, it made perfect sense for us to add a spicier flavour to the range,” said Sood.

The Shapes Fully Loaded Wicked Sweet Chilli flavour is available at Coles, Woolworths and independent supermarkets, for RRP $3.50 per box. It joins the line of existing Fully Loaded flavours Sizzling Meatlovers, Flame Grilled Chicken, Ultimate Cheese and Epic Garlic Bread.

Packaging News

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.

A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.