Arnott’s has launched Bizza Shapes, a new product combining two of Australia's favourite Shapes flavours – Barbecue and Pizza – in a single cracker.
The new SKU blends the seasoning profiles of both lines: tangy tomato, herbs and spices from the Barbecue variety, alongside the tomato sauce and melted cheese flavours associated with the Pizza range, applied to the standard oven-baked Shapes cracker base.
Global Marketing Lead, Arnott’s Shapes, Liz Whitbread, said the launch responds to consumer demand for a combined flavour format.
“We’ve heard the dreams; we’ve heard the cries; we’ve heard people ask, ‘what if Shapes actually combined its iconic flavours into one delicious Shape?’ And today, we can officially confirm that Bizza Shapes will soon be available … now they no longer need to pick one or the other, but they can have both in every single bite,” Whitbread said.
Barbecue and Pizza are two of Australia's favourite Shapes varieties by unit and volume sales, according to Circana scan data for the 52 weeks to October 2025.
Bizza Shapes will be available nationally through major supermarkets in the coming months, with an RRP of $4.00.
Arnott’s manufactures more than 99 per cent of its Australian products locally, spending $500 million annually on Australian raw ingredients, packaging and services.
