Australian lolly brand Allen's is shaking up the confectionery aisle with the launch of three new Choc Blocks packed with a chew, a fizz and a crunch.
Each Block offers a unique combination of lolly-inspired flavours and textures creating a fun-filled experience packed with discoveries in every bite.
The range includes:
- Allen's Block Party: Smooth milk choc with fudge pieces, sherbet fizzy chips and Mini Smarties.
- Allen's Sherbet Fizz: Smooth milk choc with sherbet fizzy chips and waffle cone.
- Allen's Strawberries & Cream: Creamy white choc with fudge and sherbet fizzy chips.
“We wanted to take everything people love about lollies – the colour, the fun, the unexpected textures – and pack it into a choc block,” said Shannon Wright, head of marketing confectionery at Nestle.
“Each piece has its own little surprise, whether it’s a pop of fizz, a chewy bite or a satisfying crunch.”
The new Allen's Block Range (170g, RRP $7.50) is now available at Coles, Woolworths and independent retailers nationally.
