New Zealand snack bar company Tasti is expanding its range of products in Australia with the launch of the low calorie Tasti Indulge Bar.
Available in Choc Caramel, Cookies & Cream and Double Chocolate flavours, the bars are filled with rolled oats and have less than 100 calories per serve.
The bars are ideal for the busy shopper and designed for consumers seeking a sweet guilt-free on-the-go snack.
Tasti managing director Josette Prince said the company is excited to expand its presence in the Australian market.
“We’ve been thrilled by the response from Aussie consumers to our recent innovation of wholefood balls and bars ranged by our Australian retailers. We pride ourselves on innovation and look forward to launching more delicious snacking products to meet this strong demand,” said Prince.
According to Prince, Tasti is currently ranked first as Australia’s wholefood brand and has continued to build its market share through developments of new products in the nation. In New Zealand, it hasa 21 per cent value share in the wrapped snacks category, placing it as the market leader.
Tasti senior brand manager Ivona Bagnall added they expect the three new flavour to perform well in Australia.
“We created these bars for those who are mindful of portion and calorie control with a range that delivers a moment of guilt-free indulgence. It really is the smarter way to indulge and have it all,” said Bagnall.
