Coopers Brewery has shared a sneak peek of its upcoming new beer release: Coopers Australian Lager, which will soon be rolling off the line and onto shelves.
The new brew signifies a push by Coopers into the popular lager category, which represents more than 80 per cent of total domestic beer sales in Australia. Almost half of Australian beer drinkers now consume both ales and lagers, a market trend which Coopers says it is following.
The release will be supported by a national marketing campaign featuring the new turquoise-coloured cans.
Coopers Brewery General Manager Michael Shearer said the Australian Lager would be the first lager featuring the Coopers roundel.
“Australians love their lagers, and we wanted to create a modern Australian lager that is more flavoursome and contemporary compared with the traditional lagers in the market. We feel we’ve delivered on that with Coopers Australian Lager, and we’re confident drinkers will agree when they get their first taste.
“It’s been a few years in the making and we’ve come up with a great-tasting Australian lager which we’ve packaged in an eye-catching turquoise design that befits its refreshing and easy drinking appeal,” said Shearer.
Its existing lager range includes the low-carb Coopers Dry and Coopers Dry 3.5 as well as the low-alcohol Coopers Premium Light.
“With 80 per cent of beer volume sold in Australia being lager, we see this as a significant growth opportunity for Coopers and we’re not holding back in its promotion. There are some very exciting elements to the national marketing and promotional campaign that will come to light very soon,” said Shearer.
Coopers Australian Lager will have an ABV of 4.2 per cent and will be available in 375mL cans and 50L kegs from August.
