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A limited edition Wet Hop beer has been launched under the brand name of Moo Brew.

Coming out of the brewery at The Museum of Old and New Art in Tasmania, it is crafted from 70kg of handpicked fresh hops.

Moo Brew has produced only 70 kegs of its new Wet Hop beer, making it a rare brew which is only available at a few venues.

In line with the theme of 'rare and irregular', the cans are labelled with images of video store employees with the claim: “A super rare beer for super rare people”.

Rather than being made with dried hops and packed in the normal way, Moo Brew Wet Hop has been turned from fresh hops into beer within 24 to 48 hours of harvest.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.