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Beam Suntory has added Canadian Club 8 Year Old whisky to its portfolio.

The liquid has a higher rye and barley content than the Original 1858, and is distilled and matured in char-treated American white oak barrels to create a rich, smooth flavour.

Canadian Club 8 Year Old brings a more refined and mature taste, according to the company.

It will also be the first of Canadian Club’s full bottled spirits to see a packaging refresh which helps consumers better navigate the range.

Through the introduction of 8 Year Old, the range of age statement products was increased.

The latest release responds to demand for a lighter, smoother drink.

With notes of English toffee and soft oak, Canadian Club 8 Year Old has a warm and lingering dry finish with an enduring presence of caramel and vanilla.

The recommended retail price for the new variety is $50.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.