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Cadbury Australia has launched its Easter collection with a range of six new chocolate treats, candy collaborations and gift boxes.

The Cadbury Bubbly Mint Bunny offers minty twist to the classic Easter chocolate featuring Cadbury Dairy Milk Chocolate with a light, airy, bubbly mint centre.

Lolly lovers can indulge this Easter with the Cadbury Pascall Clinkers Easter Bunny, a crunchy new bunny made with Cadbury Dairy Milk and Pascall Clinkers candy pieces.

Cadbury is also marking the Easter occasion with some sweet collaborations, joining forces with the
The Natural Confectionery Co. and Sour Patch Kids to create two gift boxes, the Cadbury Dairy Milk Sour Patch Kids Gift Box and Cadbury Dairy Milk & The Natural Confectionery Co. Gift Box both featuring a milk chocolate hollow Easter Egg paired with two treat size lolly bags of either candy brand.

The Cadbury Easter collection is available at major supermarkets and independent retailers.

Packaging News

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.

A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.