Newcomer Stryda Brewing Co has launched a lager range specifically catering to the preferences of younger consumers that are steering away from traditional beers. Its Classic Lager is aimed at elder Gen Z and Millennials (ages 21 to 45).
In response to the evolving preferences in the consumption landscape, Stryda wanted to create a beer experience ‘finely tuned’ to meet the demands of today's younger generation.
The former head brewer at Little Alchemist Brewing, Riaz Shalla, is heading up production for Stryda Brewing Co, aiming to create a brew that could appeal to any beer drinker.
“It's not just about creating something our team likes the flavour of; it's about creating something that can appeal to all beer fans, not just here but worldwide,” said Shalla.
The Stryda range features Stryda Lager 4.4 per cent 375 mL Cans and 330mL Bottles Stryda Lager ABV 2.2% 375 mL cans both designed to be easy-drinking and budget-friendly.
Stryda Brewing Co plans to explore international markets and introduce its products to discerning consumers worldwide as part of its mission to go global.
