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The first organic tea brand specialising in Japanese green tea is releasing a range of teas infusing traditional green tea with herbs.

Akebono Tea's classic tea collection consists of traditional Sencha, Hojicha and Genmaicha as well as herbal blends which mix in various kinds of herbs in a collection of teas in eight flavours.

Akebono is based in Japan and uses handpicked tea leaves harvested from the base of Mt Fuji with no pesticides of chemical fertilisers used on the crops.

The company began blending tea in Tokyo with a goal is to create a unique Japanese tea by mixing traditional tea and herbs to reflect the traditional and modern aspects of the city of Tokyo.

Akebono Tea starts shipping its teas worldwide from March.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.