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A new Australian-made low-calorie frozen dessert has hit the freezer aisle at Woolworths this summer, joining the growing number of sugar-free food products on offer.

Healthy-food start-up company Simple Foods launched its home-grown Tilly’s Guilt Free Frozen Dessert to capitalise on the global health and wellness megatrend.

Tilly’s Guilt Free Frozen Dessert contains no artificial sweeteners, using erythritol, a naturally occurring ingredient that tastes like sugar, but contains zero calories.

Available in three flavours including Chewy Gooey Choc Brownie, Cool Beans Vanilla ‘n Fudge, and Silky Salt Caramel, each each tub is 475ml with only 275-320 calories per tub.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.