Close×

Australian Beer Company (ABC) has launched a new mid-strength beer to complement its existing Yenda range.

At 3.5% ABV, Yenda Session is brewed longer for a fuller flavour – and is being launched nationally in 330ml bottles and on tap.

Mid-strengths are now the second-largest segment in beer, and the fastest growing at 16 per cent year on year as more consumers shift to more sessionable beers, according to the company.

Session is made with water from the Snowy Mountains and local barley from farmers in the NSW Riverina region. It contains no additives and preservatives.

The green-and-gold labelled beverage has been chosen as the official beer of the Wallabies.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.