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Red Rock Deli has introduced its limited edition Fusion potato chips range to the snack aisle, offering consumers the chance to be part of an exclusive dining experience inspired by the flavours.

Featuring two new flavours – Thai red chilli and creamy coconut, and steak and chimichurri – Red Rock Deli will combine a variety of digital, social and in-store support to curate the Secret Supper events over five months, with five secret chefs hosting one event each.

“Our new limited edition Fusion range gives consumers the opportunity to feed their curiosity with new and exciting flavour innovation,” said Red Rock Deli senior brand manager Lauren Mather.

“Red Rock Deli is all about developing flavour combinations that engage all the senses.”

The limited edition Red Rock Deli Fusion range is now available in Coles, Woolworths and independent stores in both 150g and 80g packs for an RRP of $4.49.

 

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.