Close×

Red Rock Deli has introduced its limited edition Fusion potato chips range to the snack aisle, offering consumers the chance to be part of an exclusive dining experience inspired by the flavours.

Featuring two new flavours – Thai red chilli and creamy coconut, and steak and chimichurri – Red Rock Deli will combine a variety of digital, social and in-store support to curate the Secret Supper events over five months, with five secret chefs hosting one event each.

“Our new limited edition Fusion range gives consumers the opportunity to feed their curiosity with new and exciting flavour innovation,” said Red Rock Deli senior brand manager Lauren Mather.

“Red Rock Deli is all about developing flavour combinations that engage all the senses.”

The limited edition Red Rock Deli Fusion range is now available in Coles, Woolworths and independent stores in both 150g and 80g packs for an RRP of $4.49.

 

Packaging News

As Australia’s packaging reform agenda moves closer to implementation, APCO is strengthening its leadership and operational capability, appointing Tom Key as COO to help drive the systems and delivery capability needed for the next phase of reform.

Federal ministers yesterday convened an urgent industry roundtable on plastics supply chain pressures, placing packaging reform and domestic recycling capability firmly at the centre of discussions around Australia’s food security and manufacturing resilience.

The Australian Beverages Council has renewed calls for urgent national packaging reform, saying global supply disruptions highlight the need for stronger domestic recycling and harmonised EPR.