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PepsiCo's Smith's snack brand is continuing the trend of blurring the flavour boundaries with its latest nut launch: Nobby's 'loaded snacks'.

Nobby’s Loaded Snack Mix is a new snack mix with crunchy bite-sized pieces of pork crackle, crispy rice clusters, crunchy nuggets, noodle crisps, pretzels and peanuts.

The lastest range of 'loaded snacks' has branched out to include Spicy Buffalo Wing and Nacho Cheese.

“We wanted to deliver a nibble mix that only Nobby’s could. The flavours really pack a punch and there is five grams of protein per serve,” Pepsico Australia marketing manager Susan Press said.

Nobby's Loaded are available in a 110g pack from supermarkets and selected P&C stores, RRP $3.49.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.