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Kellogg Australia has added two new granola varieties to its Crunchy Nut range.

Crunchy Nut Glorious Oat Granola is available in two flavours – Fabulous Fruit & Nuts and Scrumptious Caramelised Hazelnuts.

To launch the granola, Kellogg is offering consumers the chance to win a trip to Las Vegas at zero gravity by purchasing the product and uploading a video of their reaction to the granola.

The winner will take part in a weightless flight simulating a zero gravity environment.

The RRP for both the new varieties is $5.99 and the granola is currently available nationwide at Coles Supermarkets.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.