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Coopers Brewery has expanded its range of naturally conditioned beers with an Extra Pale Ale (XPA). It will be rolled out in keg format to hotels across Australia from May 17.

“Our XPA is all about highlighting the citrus character of the American hops and balancing this with our malt to create a smooth and very drinkable hoppy beer.”An XPA sits “somewhere” between an American Pale Ale and India Pale Ale, Coopers marketing and innovation director  Cam Pearce says.

While the XPA style is still developing as a category it is enjoying strong growth around the world, he says. “The brewers have chosen combination of Simcoe and Lemondrop hops which provide bright citrus undertones with aromas of grapefruit, lemon and a hint of mandarin. It has an ABV of 5.2% and 37 international bitterness units (IBU).”

Coopers sees the launch as an opportunity to influence how the category progresses in Australia.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.