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PepsiCo's Smith’s brand has joined with fast food chain Pizza Hut to launch three new chip flavours.

The limited edition varieties are BBQ Meatlovers, Margherita, and Garlic Bread.

The companies have chosen to combine Smith’s crinkle cut chips with Pizza Hut-inspired flavours for consumers who want a combination of both concepts.

Smith’s marketing manager Lynn Rutherford said the partnership made sense, as the flavours are much-loved by Australian consumers.

“We think it’s a match made in heaven and we know Aussies will love them as much as we do,” she said.

The three flavours come in 80g and 150g size packs, across major supermarkets, as well as petrol and convenience stores. RRP is $3.29 per pack.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.